Greg Kupiec

Creative Director / Owner

“Those who surrender freedom for security will not have, nor deserve, either one.”

-Benjamin Franklin

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An honors graduate from Art Center College of Design in 2001, Greg Kupiec was among the first to complete the highly specialized motion graphics program at the world renowned design school. He began his motion design career at the New York based design studio Spontaneous Combustion where he became an essential team player designing and animating for a variety of projects including network packages for clients such as HBO, MTV, Cinemax and TNT. He also branded and animated campaigns for J.Walter Thompson and BBDO on VISA, Verizon and American Express accounts. While living in New York, Greg worked closely with Lenny Kravitz and Mark Seliger on the Lenny Live documentary creating the graphic look of the main title sequence which sparked an interest in title design.

In early 2003, Greg moved back to Los Angeles to help build the newly formed Seventeen Forty One, owned by entertainment advertising agency Trailer Park, making the transition to main title design for film and television, including trailer graphics and live action direction. As an Art Director at SeventeenFortyOne Greg worked with numerous entertainment industry clients including Disney, Dreamworks, Universal, Sony, Fox, New Line, and Miramax. Greg has helmed major accounts including the main title sequence design of James Cameron’s 3D IMAX feature “Aliens of the Deep”, designed and animated the main title sequence for The Weinstein Company’s “Lucky Number Slevin” and branded the movement based identity of Walden Media’s Bristol Bay Productions. In addition, Greg designed and co-directed  a series of “Adopt-A-Waterway” commercials for the progressive Environmental Communications, effectively positioning them as the leading environmentally conscious media company leading to their purchase by CBS.
In 2008, Kupiec founded The Ether. A multi-disciplinary boutique design agency with a wide array of clients and projects. A one stop shop, The Ether most recently completed theatrical marketing campaigns for Academy Award Winning films Argo and Silver Linings Playbook. In late 2012, The Ether branded MTV’s Catfish Series and CMT’s Redneck Island which were the highest rated premieres of either network for that year. Other recent advertising clients include Harvard University and American Express. Among Greg’s growing list of awards, The Ether has received several Promax, Telly and Key Art Awards throughout the years while enjoying a steady growth of talented employees and inspiring clientele.

Currently Greg is a member of the executive board for the Emmy’s Motion and Title Design Peer Group, is an active member of Promax/BDA and has been a guest instructor at Art Center College of Design and the University of Florida.