• The Client MTV
  • Release Date August 2017
  • What We Did Design & Animation
  • Filed In

2017 MTV Video Music Awards

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With just two weeks leading up to the 2017 MTV Video Music Awards, The Ether devised a system of branded animations for a series of unique LED displays along the Red Carpet — spanning the step and repeat wall, press bases, and host platform — right up to the performance stage. Separate feeds and complex technical requirements per LED display involved nearly one hundred custom deliverables. The mix-and-match style elements offered variety and flexibility on-site, creating a dynamic backdrop for host Katy Perry, celebrity arrivals, and pre-show performances by Bleachers, Cardi B, and Khalid.

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Process