2017 ROCK AND ROLL HALL OF FAME

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For the 2017 Rock and Roll Hall of Fame Induction Ceremony, HBO re-teamed with The Ether to build a full GFX teaser and supporting trailer GFX for both on-air and social media campaigns. Inspired by the musician’s journey from road to show, guitar strings echoing the Hall of Fame logo reveal neon text over a stage, seeking to capture the final moments preceding a great performance.

GRAPHIC TEASER

ALTERNATE DESIGNS

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