2018 ROCK AND ROLL HALL OF FAME
To announce the HBO broadcast of the 2018 Rock and Roll Hall of Fame Induction Ceremony, The Ether built a full graphic teaser and supporting trailer graphics for both on-air and social campaigns. A triad of seamless camera moves, lights, and kinetic type – comprised of grooved letterforms inspired by vinyl records — create a dynamic environment in which rock and roll history literally unfolds via creasing paper textures that animate over photos of the inductees (see teaser) to form an abstract Hall of Fame logo behind the Main Title.