ESPN + BEATS

To produce this awesome spot, we collaborated with the wonderful teams at both ESPN and Beats to create a 15 second Branded Content Spot that integrated the Beats Pills into ESPN’s SportsCenter set.  With a combination of precise 3D character animation comped into a photo real environment of the SportCenter set, we highlighted each Beats Pills inherent personalities while adding familiar basketball celebration dances, stylized handshakes and poses with a bit of attitude.  This stayed on-brand as the Beats Pills are small in size and loud in character.

:15 Sec Spot