KITCHEN INFERNO

We collaborated with Relativity Television to brand the Food Network’s new prime time cooking competition show, Kitchen Inferno. The intensity of competition within a stadium environment inspired the color palette and textural considerations, creating a sense of grandness as flames brush up against polished, yet imposing metallic elements.

For the main title, we constructed three-dimensional typography extruding out of stainless steel.  A fuse element burning from both ends was devised as the explosive countdown device, and sweeping animations of a foreboding blazing pyramid reflected a competitor’s choice to raise the stakes.  This fiery conceptual direction for the branding aimed to accentuate the show’s intentions of taking cooking to the next level.

Main Title

Package Elements

Alternate Designs