LOST IN TRANSMISSION
History’s Lost in Transmission pairs seasoned Top Gear host Rutledge Wood and fellow car enthusiast George Flanigen on a cross-country mission to find and restore rare American cars hidden in the garages, scrap yards and backwoods of the South. Whether it’s a classic, a collectible, or a curiosity, this duo is determined to find and restore these one-of-a-kind vehicles to their former splendor.
In keeping with the themes of restoration and nostalgia we created a main title inspired by classic car emblems. By customizing the letterforms we were able to build a logo that dynamically transitions from rusted to pristine metal. Playing with texture and light we reveal a logo mark worthy of a classic car.