Browse All Campaigns Content Experiences

  • The Client BBC + History
  • Release Date March 2015
  • What We Did Main Title Design & Animation
  • Filed In

LOST IN TRANSMISSION

History’s Lost in Transmission pairs seasoned Top Gear host Rutledge Wood and fellow car enthusiast George Flanigen on a cross-country mission to find and restore rare American cars hidden in the garages, scrap yards and backwoods of the South. Whether it’s a classic, a collectible, or a curiosity, this duo is determined to find and restore these one-of-a-kind vehicles to their former splendor.

In keeping with the themes of restoration and nostalgia we created a main title inspired by classic car emblems. By customizing the letterforms we were able to build a logo that dynamically transitions from rusted to pristine metal. Playing with texture and light we reveal a logo mark worthy of a classic car.

Main Title

LOS_MT_frame1_kt

LOS_MT_frame2_kt

Alternate Designs

LOS_MT_13.1_kt

LOS_MT_1.1_kt

LOS_MT_5.3_kt

LOS_MT_7.1_kt