METHOD + COACHELLA 2018

The Ether and AEG developed a Coachella-themed social campaign for Method, which distributed its new body care line at the sustainably-minded music and arts festival. Combining the popular what’s-in-my-bag format with stop motion, each video features a different “type” of Coachella goer based on the Method product and explores the items — both practical and amusing — that they pack or unpack before/after Coachella. With only two weeks to bring off all three videos, our team sourced hundreds of props just 72 hours before conducting three back-to-back stop motion photography shoots in one day, followed by editorial, VFX, and animation.

Instagram Campaign