• The Client BBC
  • Release Date January 2015
  • What We Did Design, Animation
  • Filed In

MUD SWEAT AND GEARS

For BBC America’s Mud, Sweat & Gears we created a main title animation and extensive graphics package comprised of timing elements & custom identifiers integral to the show’s structure. These graphics all tie into the rustic and energetic feel of the show and its challenges. Inspired by the competitive nature of the show, our graphics take cues from race designs typically seen on decals of rally cars or at motor-racing events. The angular and dynamic nature of the logo emphasizes the show’s fast-paced and heart-racing nature.

Elements

Mission ID 1

MUD_locationID

MUD_nameID_1line_L

MUD_timeID 1

Alternate Designs

MUD_propaganda1_gk_01

MUD_styleframe_kt_04

MUD_rustic1_gk_04

MUD_rustic1_gk_01