PANORAMA

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In collaboration with Goldenvoice, The Ether created a series of spots to introduce the inaugural Panorama music festival in New York City. Headlined by LCD Soundsystem, Kendrick Lamar & Arcade Fire, the festival combines rock, hip-hop and electronic vibes with curated light sculptures from renowned installation artists. To translate this convergence of sound and light into a compelling social media campaign, we combined full-frame performance footage with overlaid and intercut close-ups of Versa Tubes, LEDs and Intellibeams, mirroring the technological theme of the festival. The effect is an immersive glimpse into the magic of Panorama NYC. 

Announcement Trailer

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