PANORAMA HIP-HOP TEASER

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In collaboration with Goldenvoice, The Ether created a series of spots to introduce the inaugural Panorama music festival in New York City. Headlined by LCD Soundsystem, Kendrick Lamar & Arcade Fire, the festival combines rock, hip-hop & electronic vibes with curated light sculptures from renowned installation artists.

For the hip-hop spot we created a stylized montage of Kendrick Lamar and other artists washed with neon green and yellow hues, and lights and overlays set to the electrifying beat of “King Kunta.” This targeted spot was meant to showcase the breadth of hip-hop artists in attendance and get concert-goers energized while reiterating the overall theme of the festival – a convergence of technology and art.

Teaser Trailer

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