In this ambush-style trivia game, host and comedian Frank Nicotero travels to some of America’s biggest party destinations and invites lake-goers aboard his floating pontoon boat to compete in a series of mental and physical challenges. Sink or swim, these contestants will go to outrageous lengths for their shot at a cash prize.
Working with the team at CMT, we created a comprehensive show package with a splashy, water-themed motif. We took existing practical elements and adapted them to create a cohesive brand for the series. The main title, transitions and game play graphics including the scorekeeper, Q&A bar and prize IDs are tied together by an eye-catching primary color palette and illustrative wave shapes and letterforms. We embraced the campy and lighthearted fun of the show by incorporating red solo cups, coolers, paddles and other emblematic party symbols into the package.