• The Client AEG
  • Release Date May 2017
  • What We Did Strategy & Conceptualization, Design, Animation & Editorial
  • Filed In

ROGER WATERS: US + THEM TOUR

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AEG enlisted The Ether to devise a branded marketing campaign — from regional to national — to announce the Roger Waters Us + Them North American tour, featuring songs from the albums of Pink Floyd in incredible quad sound accompanied by powerful production visuals and pyrotechnics.

Blanketing a 360 campaign, our team conceptualized, wrote, and edited a series of theatrical trailers, TV spots, and social media content that captures the pedigree that is Pink Floyd and connect it with the immersive multimedia experience that is exclusive to a Roger Waters show.

We open with iconic Pink Floyd album covers — The Wall, Animals, Wish You Were Here, and Dark Side of the Moon — moving in concentric graphic patterns to their respective tracks while type-as-image highlights familiar lyrics. These graphic patterns unify the open with the body of the piece, overlaying footage of Rogers’ captivating performance. The effect is interactive, immersive, and thoroughly psychedelic.

Announcement Trailer

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Regional TV Spot

Social Spots