It is always a treat to work on projects that focus on American icons. Few are as mysterious as the reclusive and brilliant, J.D. Salinger. Working with the wonderful team at Motive, The Ether designed several graphics used in both the Trailer and TV Campaigns for the documentary, SALINGER. We created a look inspired by the cover of the writer’s most famous novel, The Catcher in the Rye. From the red background and golden typeface to animating by the rhythm of a vintage typewriter, we hoped to honor the memory and work of such an enigmatic author.
Below are some examples of concepts from the cutting room floor that we really liked.