To help promote Southland’s brand of marrying southern culture with innovative technologies, The Ether collaborated once again with ONE10 Productions and designed the main title open and close for Southland’s southern culture and technology conference for 2013. This year’s conference was being held at one of the South’s most celebrated cities, Nashville, Tennessee. Her unmistakable rich southern history coupled with the openness to modernize made Nashville the perfect spot for Southland 2013. Our original designs captured this essence with ideas inspired by none other than Nashville’s world famous Hatch Show Print art. A virtual camera traversed its way through the graphics as they animated and came to life, finally resolving to Southland’s main logo. The animations were a huge hit and continuously looped on multiple screens during the live event.