TODRICK

For MTV’s reality series following the creative exploits of YouTube star Todrick Hall and his band of talented artist and musician friends, we created a vibrant main title that felt as though it had been ripped from one of Todrick’s flamboyant music video sets. The logo was built and lit in 3D, then comped in scene to feel like a practical object. It was also used throughout the show in branded bumps using a flashy pop art color palette.

ALTERNATE DESIGNS