In collaboration with Motive, The Ether created graphics for Fox Searchlight’s Wild. Based on Cheryl Strayed’s best-selling memoir, this film depicts the harrowing story of Strayed’s 1,100-mile hike on the Pacific Crest Trail. Wild unites Oscar-winner Reese Witherspoon and Dallas Buyer’s Club director Jean-Marc Vallée, along with a star-studded supporting cast. We designed a light effect to emulate campfire, with warm and cool colors that flicker to reveal clean and elegant text. This simple textural treatment gives the graphics an ethereal quality.