MUD SWEAT AND GEARS
For BBC America’s Mud, Sweat & Gears we created a main title animation and extensive graphics package comprised of timing elements & custom identifiers integral to the show’s structure. These graphics all tie into the rustic and energetic feel of the show and its challenges. Inspired by the competitive nature of the show, our graphics take cues from race designs typically seen on decals of rally cars or at motor-racing events. The angular and dynamic nature of the logo emphasizes the show’s fast-paced and heart-racing nature.