QUEEN NAIJA – “KARMA”
When the new single “Karma” by YouTube personality and Detroit-based R&B singer, Queen Naija, abruptly soared to the top of the charts, Capitol Records challenged The Ether to devise a lyric video in just two days, racking up half a million views in its first hours online.
Ink bleeds lend movement to the piece while punctuating call-outs and acting as transitions from one verse to the next; the textured backplate, which features hand-drawn lyrics, provides the sense that one is glimpsing the artist’s personal jottings while writing the song.
Lyric Video
![](http://www.theetherdesign.com/wp-content/uploads/2018/07/KAR_LyricVideo_ProRes_v3.2.00_00_03_15.Still001.jpg)
![](http://www.theetherdesign.com/wp-content/uploads/2018/07/KAR_LyricVideo_mp4_v3.2.00_00_26_20.Still001.jpg)
![](http://www.theetherdesign.com/wp-content/uploads/2018/07/KAR_LyricVideo_ProRes_v3.2.00_01_59_06.Still004.jpg)
![](http://www.theetherdesign.com/wp-content/uploads/2018/07/KAR_LyricVideo_ProRes_v3.2.00_00_48_10.Still013.jpg)
![](http://www.theetherdesign.com/wp-content/uploads/2018/07/KAR_LyricVideo_ProRes_v3.2.00_00_46_12.Still009.jpg)
![](http://www.theetherdesign.com/wp-content/uploads/2018/07/KAR_LyricVideo_ProRes_v3.2.00_02_45_05.Still002.jpg)