• The Client Discovery
  • Release Date May 2018
  • What We Did Design, Editorial, Animation & VFX
  • Filed In


Discovery’s Sticker Shock is an automotive reality series with none of the usual buying, selling, and restoring – just people with their cars, a story, and a question: “What’s my car worth?”

After a day on set supervising a drone shoot, The Ether created a Main Title Sequence evoking a nostalgic American setting. Like the pair of rusted and restored cars behind it, the Show Logo juxtaposes corroded and lacquered textures using italic type reminiscent of the American muscle car. In addition, a simple but extensive graphics package of 20-plus deliverables helps relay practical and historical information in a lead up to reveal the appraised value.