• The Client HBO
  • Release Date October 2013
  • What We Did Design & Animation
  • Filed In


The Ether branded the multi-platform marketing campaign for HBO’s groundbreaking anthology series True Detective. Our work has been used in trailers, spots, social media, and behind-the-scenes content for the show, reinforcing the look and feel of this outstanding drama series.

To create the Main Title we used a custom setup to shoot our type in-camera and animate our titles using a combination of frenetic motion, texture, and light. In season two, we evolved the campaign to reflect the L.A. noir storyline, resulting in a stark black, white, and lunar gray treatment.

Social Media Campaign

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Alternate Designs