This home renovation show on the FYI network features a duo of contractors as they help new homeowners transform their rundown houses into the enviable homes on the block. We created a package to brand this show in conjunction with Relativity Television by emulating the show’s concept of how young dwellers can transform a decrepit home into something to which the owners can feel justly proud. We utilized the universally-understood image of peeling water-stained wallpaper to translate an “unlivable” space. Then we took it a step further and tore down the wallpaper to reveal a polished and beautifully renovated home underneath. This creative application was employed on all elements of the show package. Keeping within the theme of turning something “unlivable” to “livable”.