2017 ROCK AND ROLL HALL OF FAME
For the 2017 Rock and Roll Hall of Fame Induction Ceremony, HBO re-teamed with The Ether to build a full graphic teaser and supporting trailer graphics for both on-air and social media campaigns. Inspired by the musician’s journey from road to show, guitar strings echoing the Hall of Fame logo reveal neon text over a stage, seeking to capture the final moments preceding a great performance.