FOLLOW THE RULES

For this MTV series centering on famous hip-hop artist and family man Ja Rule we created an opening title sequence and show package that reflects the Rule family’s playful and loving spirit. We used stop motion to bring snapshots to life and layered in textures and patterns to illustrate each family member’s vibrant personality as we introduce the Rules to the world. Set to Ja’s original score, this title sequence reflects the core values of the show: “family first.”

Main Title