• The Client The Weinstein Company
  • Release Date November 2012
  • What We Did Design & Animation
  • Filed In


The Ether had the pleasure of working with Motive Creative to design and animate the type treatments for the trailer of this Oscar-winning film.

For the Academy Campaign, we used extensive roto and cleverly disguised VFX to extend scenes in order to make room for bold 3D type treatments; with specialized software we created a CG camera that mimics the original, allowing us to place the type in-scene with the actors.

Academy Campaign